Feasibility of the Iphone Case Study Example | Topics and Well Written Essays - 1000 words

Feasibility of the Iphone - Case Study Example This study on the phone and its markets and marketing strategies, aims to understand just that. In order to understand the above, it is important to thoroughly understand the previous launch of iPhone in the US and how the marketing strategies there transformed into sales. It is then pertinent to answer the question on how the launch in UK affected the mobile phone market. Customer behaviour and levels of customer acceptance of the product are also researched and studied here. Finally the important concepts of marketing that have pushed or prevented sales of the iphone have been covered. The proposal concludes with suggestions. Market condition and customer behaviour: The mobile phone market in US is growing and in the third quarter of 2007, sales were seen to reach 38million units, an increase of 13% from the previous quarter. As per the NPD group, the increase of sales was noted at 47% as compared to last year. Among various smartphones, iPhone reportedly sold approximately 525,000 phones (BBC News, 2007) within the first week of sales as per the Los Angles times. Market reviews later revealed that while the phone lived up to its hyped image of providing many attractions in one package, it performed poorly in functioning as a basic phone. Dissatisfaction with other factors like battery life, camera performance and inability to play flash or Java were also reported. Competition: The market statistics as per NPD were for third quarter as under, Companies Selling brands Market share Motorola Motorola RAZR V3, Motorola RAZR V3m, Motorola MOTOKRZR K1m, Motorola V323i/V325i 31% LG LG VX8300, LG Chocolate VX8550/8500, LG VX5300 17% Samsung Samsung SGH-A707 16% Nokia 11% Sanyo Sanyo Katana II 4% Market condition and customer behaviour in UK: The iPhone was launched in Europe during the end of the year in a 3G version, supposedly after its poor performance in US markets as a phone. Statistics1 here reveal that 77% users do not use data services like picture and video messaging. Customer reviews for the iPhone have been both positive and negative. Competition: European markets are dominated by Nokia, Motorola, Samsung and Sony. Apple and its Iphone As per Steve Jobs, iPhone has scope to become the third main business for Apple after its iPod and Mac computer. The organization states that by the end of 2008, Apple hopes to sell ten million phones, and grab one percent share of the mobile phone market (Jobs, 2007). The iPhone combines in it a mobile phone and an iPod. With a wide screen and virtual keyboard, it has a new user interface. The instrument thus allows users to enjoy multimedia applications, Internet and much more content through its interface. The quad band phone uses GSM standards and comes with international capabilities. Literature overview Buzz marketing or word of mouth is ten times more effective than print or TV2 and more important today than anytime in the past (Hughes, 2004). As per Regis McKenna, 'Word of mouth is probably the

The Types of Tones When Writing an Essay

The Types of Tones When Writing an EssayThere are many types of tones when writing an essay. If you have ever watched a song writer they might create a different kind of tone for each piece of music. It depends on what the song is and what each person is trying to express.One thing to keep in mind is that each type of piece will have different purposes. When you are writing a piece, it is essential that you match the purpose of the piece with the tone.One of the most important things to remember when writing is the different types of tones. You do not have to create the same tone for each. Each piece will require different ways of communicating. That is why you will want to think about this before you begin.You will also want to have a different tone in your piece for each writer. This is very important because you will be altering the tone as you go. If you get too serious for a song, you will need to stay off the high notes in the song so you can make it more comfortable to listen to.Another important thing to remember is the fact that you will have to add variety to your piece. A piece that has one tone will not work well. Instead, you will want to try a different type of tone for each piece.Remember that if you write a song in the style of Disney, you will want to use an upbeat or a wacky tone for the song. If you are writing for a religious-themed song, you will want to be more serious and solemn. For a story, you will want to make it more comedic.All of these different kinds of tones will help to make your piece more personal. They will help you connect with the audience that you are writing for and make your pieces enjoyable to read.

Current event synopsis 2 page Term Paper Example | Topics and Well Written Essays - 500 words

Current event synopsis 2 page - Term Paper Example Ron Lieber highlights the extent to which customers suffer after their card information falls on rogue hands. The primary effect of debit card fraud is the realization of a sour relationship between providers of financial services and their customers. In light of the article, First American Bank, Bank of America, Taxi operators, and debit card service providers such as MasterCard and Visa face strive to retain their customers after cases of fraud emerge. This is because fraud affects customer trust, loyalty, and general satisfaction with the companies caught up in fraudulent transactions. To ascertain their commitment to customer welfare, banks and businesses are quick to implement strategies that assure customers of their financial safety and security. One of most employed strategy is the practice of zero liability policy. This policy ensures that customers are not liable for transactions that they do not approve. Moreover, banks and other financial providers replace affected debit cards shortly after cases of fraud are reported. Amid diverse and dynamic efforts to minimize the impact of fraud on customer satisfaction, the article maintains that frustration and dissatisfaction are still evident among customers. Debit and credit card users become financially insecure once they fall victim to fraudulent card transactions. Over and above that, reimbursement of funds takes time to go through. Affected customers have to wait for an uncertain period before they can regain access to lost funds. The conclusion drawn by the article’s author holds that debit card fraud results in customer frustration. In particular, Ron Lieber notes First American Bank and the Bank of America as the recent institutions to suffer customer frustration following debit card fraud. This comes shortly after Target, a leading retailer, lost customers’ debit and credit card information to hackers on one of the busiest shopping days in America. Ron Lieber’s

Using Topdog Underdog Essay Topics

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