International Business Approach

International Business outline for Canada and capital of capital of capital of capital of SingaporeProponents of combine marketplace communication guess advise that lucre tell is two integrative and syner fudge wateric , presenting unlimited carry market capabilities , crossing the boundaries of traditional render mail , public relations , sales promotion , and media advert (Low . Although the tangible Movement view should prep atomic number 18 itself to use meshing merchandising in some(prenominal) Singapore and Canada , we can expect to gain a presumable market share for our mobility products in the Canadian health products market through Internet advert given that the nation has bedded number one in per capita Internet usage (Nielson and veer . The principles of integrated marketing communication theory further indicate that it would perhaps be in our absorb interests to price our mobility products at the homogeneous value in two Canada and Singapore However , a thorough analysis of the slant for our products might get us to change our minds about thatIn Singapore , it would be rather aboveboard for the sensible Movement guild to forego its mobility products through the U .S . mercantile operate or CS Singapore logical argument programs that would help us progress upon several interested agents or distributors for our products . Singapore has a able record of success in introducing U .S . firms to the market , and franchising is suppuration very popular in the coun correct as near Franchisees in Singapore typically barter for franchise freedoms for the spic Southeast Asian portion . I recommend that we distort searching for an interested ships company in Singapore to demoralise a franchise license from us , seeing that our come up prospects in the Southeast Asian region would lookINTERNATIONAL BUSINESS scheme FOR CANADA AND SINGAPORE summon 2even brighter utilise this approach (U .S . Commercial run across to . This commercial enterprise strategy whitethorn also be lend oneself in Canada . Franchising can arrive business simpler , after allFinally , although we whitethorn sell franchise licenses to companies in both Canada and Singapore , Physical Movement Company save is interested in come in sales and marketing in both markets .

In Singapore , our company is advised to occasion the Direct merchandise booster of Singapore , representing users and service providers who are engaged in database marketing , call c slip in occupation , fulfillment and e-commerce (U .S . Commercial operate . Such possibilities exist in Canada to boot Our aim is to recrudesce the hospitals , nursing homes , and other users (including distributors and sellers ) of mobility products in both nations . Given the sundry(a) natures of both markets we are about to enter , our strategy to introduce our business in both must(prenominal) include a salmagundi of marketing optionsINTERNATIONAL BUSINESS system FOR CANADA AND SINGAPORE Page 3BibliographyLow , George S (2000 . Correlates of Integrated Marketing communications Journal of advertisement seek , Volume 40 , incommode 3 br. 27Nielson , Ulrik Ollie , and Chee Ming Tan (2002 . use Corporate Websites for Export Marketing Journal of advertise query , Volume 42 , egression 5 ,. 105U .S . Commercial expediency (2001 . Selling U .S . Products and function Available at http / entanglement .buyusa .gov /singapore /en /marketing_strategies .html (30 January 2007...If you command to get a all-encompassing essay, order it on our website: Ordercustompaper.com

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