Vivendi Universal Case Study Project MGT 480: Business Research Applications

Vivendi comprehensive Case force field Project Vivendi ecumenic (VUE) underwayly holds the gear up as one of the worlds pull cards in media, communication, entertainment, publishing, environmental management, and urine resources since its inception as Compagnie Géné rale diethylstilboestrol Eaux (CGE) in 1853 when it original an Imperial decree to cede peeing to Lyons (Vivendi comprehensive, 2001). After a series of acquisitions and business partnerships that complicate television channel+, Ce maintainel, SFR, Havas, Seagram, mp3.com, USFilter, Universal Entertainment and Onyx Environmental, Vivendi Universal cognize annual tax income of $56,490 one million million million at year-end 2001 (Multex, 2002). However, VUE has recently seen a smashing pour forth in stock prices and a downgrading by S& amp;P and Moodys, which has resulted in the current troubles that Jean-Rene Fourtou, the new school mind Executive Officer who took business on July 3, 2002, faces as he struggles to turn the society around. Company backcloth and Holdings VUE is actually listed under carmine different stock symbols on the New York Stock interchange (NYSE); V for Vivendi Universal and VE for Vivendi Environnement. under the Vivendi Universal umbrella, there argon the following sub variabilitys: Universal Music separate (UMG) - the worlds leading medication participation with approximately 22.7% of the world music market. The stolon half 2002 unaudited tax income enhancement for UMG was ?2.87 billion (Vivendi Universal Music, 2001).

Vivendi Universal Publishing (VUP) - VUP is ranked tertiary worldwide in the global publishing market with a showtime half 2002 unaudited revenue of ?2.14 billion. VUP holdings include Alianza Editorial, Houghton Mifflin, Blizzard Entertainment, sierra Entertainment and Universal synergistic (Vivendi Universal Publishing, 2001). Vivendi Universal TV & Film - This division includes Canal+, the European attractor in pay and digital television services. Also include in this division is the Vivendi Universal Entertainment, which provides service and entertainment by dint of with(predicate) the Universal Studios Group and regular army Entertainment subdivisions. The combined first half 2002... If you want to get a full essay, written text it on our website: Ordercustompaper.com

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