Marriott International, Inc.

Business Analysis Part 1 Marriott International, Incorporated is a attracter in the global hospitality industry with more than than 3,500 properties and the broadest portfolio of brands in the industry. Since the beginning of its existence, Marriott has firmly established a nicety and a tradition of innovation, service and leading performance (Marriott Website). I chose to contribute a business analysis of this company because single of my interests is managing a prestigious international hotel and resort. After conducting a query roughly Marriott, I learned the strengths, weaknesses, opportunities, and threats (SWOT) analysis about the company. Their strengths atomic number 18 on technological innovations, higher brand credit range and recall, and global presence, and bullnecked brand portfolio. The company adopted the supposed Marriotts alter Reservation System for Hotel Accommodations ( marsh), a practiced innovation to sculptural r elief the business process and growing hassle-free experience for the customers (Marriott International, Inc. Datamonitor). MARSH is a well-known reservation remains to assist the customers wherever they go around the world. This technology gives the Marriott an profit over its competitors.

Another technical innovation that the company is exploitation is the Property Guest object Oriented System (PGOOS). This is an auditing tool which automatically audit each night its central reservations system, i.e. MARSH (Marriott International, Inc. Data Monitor). Using this tool enables the company to simplify the affirm rates versus the negotiated rates, making a! uthorized that the negotiated rates are the equal or lower than the announced rates. Another thing that makes Marriott unassailable is its higher brand recognition and recall. This company is known for its prestige, luxury, and elegance. It stratified 37 in the sets 2011 rating of military mans Most admire Companies after reviewing the list as the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper