Marketing Defined

The main business objective of companies is to make money. That is easier said than done. The coalition has to determine what products go out be inter flip-flop, where they vow be sold, for what price, and how they will promote it. These decision making processes ar the main knead of market placeing. merchandise involves creating the right mix of product, price, lieu and promotion. It is the entire scheme that a company uses to make their products theme out from the tilt. It doesn’t matter if you ar selling goods or services, marketing decisions be driven by the needs and wants of the consumer. Therefore, a lot of seek is done to determine what it is that customers want. This research lot provide info about the tar fit customer such as their gender, age, income level, and training level. Demographic data alike(p) this dirty dog be effective in determining price, place, and promotional strategies. For example, Starbucks would not open a coffee shop in low income areas because it is would be considered besides expensive. In addition, changing laws and attitudes sens have a lay impact on how companies market their products. For example, with the focus on “ dismissal green”, many companies are modifying their products to be more environmentally friendly or qualification efficient.

When they do this, they also hold this discipline in their advertising. Also, evenly important is deciding how you will get the product to the consumer. Again, information from marketing research can help with this. I mobilize a time when Levi s jeans were publicise regularly on goggle! box and sold only in major department stores. They are now a sound known brand. And with increase competition, nigh of their products are now sold in Wal-Mart. And why not, Wal-Mart IS the largest retailer. Marketing is a continuous process. Consumer tastes change and the competitive environment can change as well. newfound laws and increasing global competition makes having a marketing...If you want to get a full essay, holy order it on our website: OrderCustomPaper.com

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