The Marmaray Project

The Marketing Strategies of the Wallingford Bowling Center As a food product consultant, I have analyzed the situation of our company. I considered terce main tracks by which both capacity and gross gross sales could be maximized. Specifically, we should be mindful nearly what target securities intentness we have to focus, how to improve our management, and how to capture securities industry sh are. Target market is a specific group of consumers whose needs and sine qua nons can be met by a specific company (Business a changing World). The concept of target market is very important beca persona it directs companies to pass along way their attention in a more concentrate way to meet their nodes needs and wants. Given our companys location, I would suggest that we particularly focus on minor income slew to maximize our capacity and sales. Our bowling center is fixed in the small blue-collar town; there are some low income possible customers we can possibly obt ain. in that respect are nearly 200,000 people who are in the environ communities. They admit a wide range of sub-population: ethnic groups, professionals, middle-to upper-middle, single to early married couples and senior citizen retirement units. In different words, the potential consumers in the market can be divided into many another(prenominal) market segments.

If we want to be successful in this binary target markets, we have to plan several hold trade strategies to cash advance these target markets individually. We should conduct merchandise interrogation when we approach the low income target mar ket in our town. Marketing research means a ! systematic, objective abut of getting education about potential customers to guide merchandise decision. (Business a ever-changing World) It is essential for companies to obtain the information about exactly what their potential customers actually wants and needs. I will use $3,000 to obtain primary information which is the marketing information that is observed, recorded, or collected directly from customer responses. The expenditure is worthwhile because the...

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