Reading and Typography Essay -- Typography Reading Research Papers

Reading and TypographyReading is unavoidable. Students adopt textbooks fathers read newspapers engineers read manuals technicians read webpages politicians read bills Christians read the Bible, and the list goes on. Everyone reads something. Seeing, perceiving, and recognizing lines and dots as a form of language is a process that is extremely complicated withal necessary. Scientists have researched many aspects of the visual see process, and one of the nearly like a shot applicable areas of concern is in the field of typography. Researchers are attempting to answer ii questions posed by publics such as graphic artists, magazine editors, rsum writers, and even standardized test publishers What typestyle is best for what situations?, and How do disparate characteristics of a font affect different audiences?The term font is a generic word used to express the general computer course of typewritten characters. Similarly, a type or typeset refers to a complete family of sets of cha racters having a certain fundamental design or structure. For example, the Courier type may include the variations Courier New and Courier Bold. Other typesets are Caslon, Quill, and octogenarian English. Typestyle is used to categorize types by attributive similarities. Two of the most recognizable, and most researched, typestyles are distinguished by the presence or absence of serifs and by stock-still width (FW) and variable or proportional width (PW) pitch. Types which pompousness the serif feature add short, decorative lines to the tips of the characters this line of print (12pt PW) is in Garamond and has serifs. Types such as Arial, as in this line (12pt PW), do not have the serif addition and are thus called sans serifs. A fixed width font may be like... ...STRACT.Keller T. (1997). Choosing the right type translates into cash in for your cause. Nonprofit World, 15(6), 18-19.Leat S.J., Li W., & Epp K. (1999). Crowding in central and eccentric ken The effects of contour interaction and attention. fact-finding Ophthalmology & Visual Science, 40, 504-512.Mansfield J.S., Legge G.E., & Bane M.C. (1996). Psychophysics of reading XV Font effects in normal and low vision. Investigative Ophthalmology & Visual Science, 8, 1492-1501.Orton V. (1993). Why Johnny cant read. Zip/Target Marketing, 16(6), 11-12. ABSTRACT.Regan D. & Hong X.H. (1994). Recognition and undercover work of texture-defined letters. Vision Research, 34, 2403-2407. Yager D., Aquilante K., & Plass R. (1998). Rapid communication High and low luminance letters, avidness reserve, and font effects on reading speed. Vision Research, 38, 2527-2531.