Improving Sales for Huetiful Research Paper Example | Topics and Well Written Essays - 3250 words

Improving Sales for Huetiful - Research Paper Example Huetiful customers find the delight of accessing products specifically designed for them because the mainstream beauty and hair care offers them very little. Huetiful’s debut product is the Huetiful Hair Steamer. This steamer was the first of its kind and the company has made sales globally. Since Huetiful’s entrance into the market, competition has developed as expected. After continuous meetings and marketing strategies in attempt to drive sales, it is not difficult to identify Huetiful’s dilemma. The company’s dilemma is declining sales in the hair steamer from a year ago. A careful examination of the dilemma at hand reveals that several internal factors have caused the current problem. First, lack of awareness has led to the decline in sales. Now, the company has about 2% awareness in its desired target market. Secondly, positioning is one of the most crippling issues the company has. Most customers have pigeon holed the company into being a solution f or women with natural or transitioning from relaxed to natural hair only. Potential customers then count themselves out as being qualified to use the product, simply because they are under the impression it will not work for them. In addition, conversion potential is affecting sales. Huetiful is an online global beauty and hair care company. ... Since then there has been a competitive steamer offered at a lower price point. If consumers begin to perceive the competition as just as good then this results in loss sales. This thought brings about the economic factor. Consumers are extremely leery of buying a new product online at such a high price. It is a constant struggle convincing customers that a Huetiful hair steamer is a great investment that will ultimately save them money. After discussing these factors it is clear that the question at hand is how can Huetiful increase its debut product sales. Research Questions Should Huetiful expand its channel of distribution from online into retail stores to increase sales and profits? Should Huetiful participate in international expansion to increase awareness? Should Huetiful offer a mobile site to increase purchase conversion rates? Research Goals The most important goal of carrying out this research is finding solutions to Huetiful’s problem of declining sales. The proje ct seeks to identify ways in which the company can increase the sales of its debut product. The project can only achieve its objectives through a research into the issue. Research will involve a methodology that will provide reliable findings concerning the issue. After the research, findings from the research will help formulate recommendations that the company can use to solve its problem. Literature Review Available literature on increasing sales in electronic commerce provides useful insights. Experts in online marketing employ different strategies to convert website visitors into buyers (Ramos and Cota, 2009). Each company spends a large amount to create and manage a website and should have means of making customers from all the